Future Work Now EY
EY (formerly Ernst & Young) is one of the largest professional firms in the world and is one of the “Big Four” accounting firms.
Last Fall EY launched a new advisory service offering that helps companies transition into the digital age by creating inspirational environments and developing procedures to maximize performance of their future workforce. They called it “Future Work Now”. The goal was to produce a video that took viewers through a “day in the life” of an up and coming manager while demonstrating the structural pillars of Future Work Now.
While our creative team worked on conceptual, our production team lined up two locations and a 35 man crew for a 3 day weekend shoot in Los Angeles. 50 actors and extras were hired for various scenes. A factious global water purification company was created and our art department branded the offices with the “Pure Maji” logo. Our creative graphics team designed and implemented all of computer, television and phone screens. Every scene had a modern day look combined with a slightly futuristic flare.
The finished video was well received and prominently placed on EY’s Future Work Now website.