Everyone knows the iconic Land O’Lakes maiden and the tasty butter, what many don’t know is that Land O’Lakes Inc. is one of the largest agriculture cooperatives in the United States and a Fortune 200 company. In 2014, Land O’Lakes, Inc. hired Big Picture to help tell their whole story to shareholders, employees, and the world. We were tasked with creating high-quality brand anthem videos that would emphasize the importance of their roots, culture, values and why they are a vital player in feeding the planet’s growing population.
We embedded ourselves within the 97-year-old company, learning the culture and inner workings of this passionate group of dedicated professionals. Our creative group worked with their internal communications teams to generate effective storylines and production workflow that enabled Big Picture’s teams to produce captivating video content that spoke to the audiences and exceeded expectations.